I'm going to relate something that just happened here yesterday - and I don;t think this is malicious on the behalf of any party involved, but it just exemplifies, in a way, why business and advertising is shitty.
So this place is doing a print ad for the History Channel show, "Mail Call".. where viewers write letters to the host of the show, an actor portraying a mean, loud, brash army drill sergeant-- who answers the questions on the show in an entertaining fashion.
Anyway, so they did a photo shoot with this actor, R. Lee Ermey, for the print ad, and the agency had all the consultations with the history channel, did all the roughs, got approved, made the final ad and sent it to the History Channel for production. The whole job took maybe a month, I'm guessing.
So yesterday the History Channel calls and they say that R. Lee Ermey doesn't like the ad and won't sign off for his use in it, because he's trying to change his image. Obviously everyone here is like, well he posed like that in the photo shoot, why didn't he say anything then! etc etc.
Anyway, I think what's going on is that this agency and the history channel are both considering Ermey's participation in the photo shoot as his form of acceptance of the photo and ad, and the ad is going to be produced anyway, despite Ermey's protests. Ermey is 70 something years old.
All I can think about is how maybe Ermey is dying of some terminal disease, and he doesn't want his grandkids to remember him as this loud, foul-mouthed asshole from the TV. So in his last years, he wants to make a good presentation of himself. Or something like that.
But obviously shit like that will never be any part of any decisions regarding whether or not to use the ad. It's just based on time and money.
Hence, I don't like saying I work for an ad agency, in case people immediately have the same associations with the word "advertising" that I do. I always have to give a disclaimer:
"Yeah, but I just do their IT stuff" or "Yeah but this place is different"
Fuck me.