Avid lays off 200 employees...
- Thread starter AdamWathan
- Start date
TheDriller
Member
Circling the drain in style.
Haven't Avid (and digidesign before them) been losing money hanD-over-fist for the past decade? I'm actually stunned they're still in business.
Haven't Avid (and digidesign before them) been losing money hanD-over-fist for the past decade? I'm actually stunned they're still in business.
Loren Littlejohn
Lover of all boobage.
The Unavoidable
jättebög
In a world where the market is slowly shifting away from the professionals, and also in hard times of economic recession, their buisness strategy was charging more than 2x what their competitors where for the same stuff. I can't say I'm suprised.
ze kink
THE BLACK WIZARDS
Doesn't make them look any more attractive as a company. TBH, I'd rather not depend on their software, but to me, Logic is just not an option yet for any serious editing & tracking duties. Besides, PT is far more stable on my system, whereas Logic 9 will inevitably crash at least about twice a session.
I just hope that when they make their real crash of sorts, that they recover quickly and get back to it with even more force. They've got catching up to do, that's for sure.
I just hope that when they make their real crash of sorts, that they recover quickly and get back to it with even more force. They've got catching up to do, that's for sure.
drew_drummer
Dancefap
Use Cubase then. Or Studio One. Or Nuendo. Or Mixcraft. Or Podium. Or Ableton Live.
Point being... there are more hosts out there than Logic and Pro Tools.
ahjteam
Anssi Tenhunen
"Our president mr Gary G. Greenfield makes 4 millions a year, so instead of giving him and some other executives a pay cut, we just fired 200 people at tech support and sales instead, including the main support guy DigiTechSupt at our internet forum that everybody at DUC misses. GG Mr. G.G.G."
Mikaël-ange
Member
- Nov 7, 2008
- 2,368
- 1
- 36
egan.
daylightdies.com
I'm wondering if there is a single other DAW maker that has 200 employees in the first place. I don't know, but I'm doubtful. What I'm not doubtful of is that in the event of Avid closing it's doors someone would buy the protools name and lineage again just like avid did (or like apple did with logic or yamaha did with steinberg). If anything, PT needs a more stable parent company as were gained in the other buyouts I mentioned.
I'm also wondering how many of the folks lost were on the audio side vs the video side. Avid has spent two years trying to unify it's brands so it wouldn't surprise me at all if that strategy was designed to ultimately eliminate marketing positions.
On a side note, I can't help but wonder if you guys get really angry at every company that fires a bunch of people to (try to) stay profitable (here's a hint, it's all of them at some point). It's shitty but it's business.
I'm also wondering how many of the folks lost were on the audio side vs the video side. Avid has spent two years trying to unify it's brands so it wouldn't surprise me at all if that strategy was designed to ultimately eliminate marketing positions.
On a side note, I can't help but wonder if you guys get really angry at every company that fires a bunch of people to (try to) stay profitable (here's a hint, it's all of them at some point). It's shitty but it's business.
I would be ecstatic if another company bought Pro Tools and really brought the software up to it's potential... It's still my absolute favorite platform at it's roots...
Loren Littlejohn
Lover of all boobage.
I have to be honest, pro tools only lacks maybe 6 features that cubase has that I can't stand to live without. If they added them I would consider it the perfect DAW.
There are certainly things in cubase that drive me up a wall, but it doesn't out weigh the stuff that I would miss if I moved to a different DAW.
Same here, there's like 5 or 6 things Reaper does that I rely on way too much in my workflow that Pro Tools doesn't have. But everything Pro Tools does have, it does better than Reaper does it.
Ermz
¯\(°_o)/¯
I find that to be the case with any DAW I use. Almost all of them have a handful of features you just love and wish were integrated into the other. It's why I've been using Pro Tools and Cubase in unison for the past 6 years.
Avid are pretty big players in the television broadcast industry, and these layoffs may be in that area. I work in broadcast, and a lot of companies in the industry are definitely hurting right now.
ze kink
THE BLACK WIZARDS
Use Cubase then. Or Studio One. Or Nuendo. Or Mixcraft. Or Podium. Or Ableton Live.
Point being... there are more hosts out there than Logic and Pro Tools.
But I like Logic and Pro Tools
I've got Reaper too and use Live occasionally. No contest for me, still.
Similar threads
