To celebrate Black Sabbath’s final UK show, “Back To The Beginning”, on July 5 at Villa Park in Birmingham, an immersive fan experience with a special merchandise collection launches exclusively at Selfridges. In a continuation of his city-wide homage to the band, local artist Mr Murals will create artwork live inside the Birmingham store’s windows over 7 days, unfolding in real-time for visitors to experience.
The limited-edition Black Sabbath collection features jackets, hoodies, t-shirts, and accessories, alongside band memorabilia and gifts. Exclusive pieces include collaborative products created with contemporary British artist Mason Newman, Italian luxury brand Moschino, US Outerwear Brand Alpha Industries, and LA streetwear label, Babylon LA & Vanson Leathers; who will be offering very Limited Edition Leather Jackets signed by Ozzy himself. Bravado, the world’s leading artist merchandise and lifestyle company, worked closely with the Black Sabbath team to create this unique fan experience at Selfridges.
The exclusive merch pop-up at Selfridges, open until July 21, is an immersive extension of the Black Sabbath world, drawing inspiration from the band’s legacy and visual identity. The space will welcome fans to take pictures against a metal-clad wall displaying the band’s iconic “Henry” emblem, in purple and black, with neon lights. A digital screen will play “The End” film.
The two Selfridges windows over levels 2 and 3 are set to display a six-metre wide portrait of the original Black Sabbath line-up, Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward and a large-scale Black Sabbath logo.
“I’m honoured to take part in the celebration of Black Sabbath’s rich musical roots with such a unique piece of artwork right in the heart of Birmingham. Nothing compares to painting live within your own community and I’m very excited to have my work on display at Selfridges.” – Mr Murals
“We’re so excited for this partnership and what it means not only for Black Sabbath and Ozzy fans but fans of music, as we celebrate a genre that was born in the city. We look forward to welcoming fans old and new in anticipation of one of summer’s biggest musical moments to discover more about the amazing legacy of Black Sabbath in Birmingham.” – Sam Watson, Selfridges Birmingham Store Director
“Black Sabbath’s legacy is woven into the fabric of rock history, and bringing this exclusive fan experience to life in their hometown as they celebrate their final show is a true honour. We found the perfect partner in Selfridges, who realized right away that this was a chance to create something special for fans beyond just selling merch. It’s a tribute to the band’s enduring influence and a chance for fans to connect with their story in a powerful, immersive way.” – Matt Young, President, Bravado
The Black Sabbath partnership kicks off Summer of Sound at Selfridges Birmingham, with London and Manchester Exchange Square to follow on Monday, July 7. Summer of Sound is a season of unmissable merch, unexpected experiences and moments made for fans at Selfridges.
About Bravado:
Bravado lives at the crossroads of music, fashion, and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle, and brand management service around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. Bravado is a division of Universal Music Group, the world leader in music-based entertainment.
Fans can get even more excited for Ozzy Osbourne and Black Sabbath’s monumental farewell performance, as the trailer has arrived for “Back To The Beginning: Ozzy’s Final Bow”, the highly anticipated global livestream of the sold-out show you can’t miss. Watch the video below.
On July 5, music history will be made as Ozzy Osbourne, the Prince of Darkness, will take to the stage for his final ever live performance, joined by the original Black Sabbath lineup for the first and last time in two decades, in the biggest metal event of all time.
Following an outpouring of fan demand from across the globe – and even a petition begging for a way to watch this once-in-a-lifetime event – prayers have now been answered with tickets for the livestream available here.
Broadcast live from Birmingham’s Villa Park, those who missed out on being there can still experience this unforgettable moment, with access to the raw livestream from 3 PM on July 5, and the chance to rewatch the concert in its entirety for another 48 hours.
“Back To The Beginning: Ozzy’s Final Bow” will be captured, produced and distributed by Mercury Studios (One to One: John & Yoko, American Symphony, Metallica Saved My Life), who are pioneering the way for premium, music-driven storytelling across film, television, podcasts and immersive formats. Mercury Studios has partnered with Kiswe – the global D2C streaming partner behind the record-breaking BTS concert livestream– to deliver this unforgettable moment of music history to fans across the globe.
The all-day event at Villa Park, produced by Live Nation, will be hosted and compered by American actor Jason Momoa, and feature a supergroup of musicians. Further artists announced so far include Metallica, Guns N’ Roses, Tool, Slayer, Pantera, Gojira, Halestorm, Alice in Chains, Lamb of God, Anthrax & Rival Sons, Andrew Watt, Billy Corgan (The Smashing Pumpkins), Chad Smith (Red Hot Chili Peppers), Dave Ellefson, David Draiman (Disturbed), Fred Durst (Limp Bizkit), Lzzy Hale (Halestorm), Jake E Lee, KK Downing, Mike Bordin (Faith No More), Papa V Perpetua (Ghost), Rudy Sarzo, Sammy Hagar, Sleep Token ii (Sleep Token), Tom Morello, Vernon Reid (Living Colour), Whitfield Crane (Ugly Kid Joe).
(Selfridges photos by Nomad Rush)
Did you know BraveWords has an active Facebook Group where you can start your own metal discussion or take part in many other discussions. The BraveWords Facebook Group is the evolution of the old BraveWords message board from years ago.
Bands… feel free to promote your shows and albums.
Podcasts… feel free to promote your new episodes.
Radio Shows… feel free to promote your latest show.
Record Labels… feel free to promote your latest releases
Click to join and start discussing: https://m.facebook.com/groups/bravewordsmetal/
The post BLACK SABBATH – Selfridges Celebrates Band’s Birmingham Homecoming With An Exclusive “Back To The Beginning” Fan Experience Powered By Bravado And Windows By Mr Murals appeared first on BraveWords - Where Music Lives.
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The limited-edition Black Sabbath collection features jackets, hoodies, t-shirts, and accessories, alongside band memorabilia and gifts. Exclusive pieces include collaborative products created with contemporary British artist Mason Newman, Italian luxury brand Moschino, US Outerwear Brand Alpha Industries, and LA streetwear label, Babylon LA & Vanson Leathers; who will be offering very Limited Edition Leather Jackets signed by Ozzy himself. Bravado, the world’s leading artist merchandise and lifestyle company, worked closely with the Black Sabbath team to create this unique fan experience at Selfridges.
The exclusive merch pop-up at Selfridges, open until July 21, is an immersive extension of the Black Sabbath world, drawing inspiration from the band’s legacy and visual identity. The space will welcome fans to take pictures against a metal-clad wall displaying the band’s iconic “Henry” emblem, in purple and black, with neon lights. A digital screen will play “The End” film.
The two Selfridges windows over levels 2 and 3 are set to display a six-metre wide portrait of the original Black Sabbath line-up, Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward and a large-scale Black Sabbath logo.
“I’m honoured to take part in the celebration of Black Sabbath’s rich musical roots with such a unique piece of artwork right in the heart of Birmingham. Nothing compares to painting live within your own community and I’m very excited to have my work on display at Selfridges.” – Mr Murals
“We’re so excited for this partnership and what it means not only for Black Sabbath and Ozzy fans but fans of music, as we celebrate a genre that was born in the city. We look forward to welcoming fans old and new in anticipation of one of summer’s biggest musical moments to discover more about the amazing legacy of Black Sabbath in Birmingham.” – Sam Watson, Selfridges Birmingham Store Director
“Black Sabbath’s legacy is woven into the fabric of rock history, and bringing this exclusive fan experience to life in their hometown as they celebrate their final show is a true honour. We found the perfect partner in Selfridges, who realized right away that this was a chance to create something special for fans beyond just selling merch. It’s a tribute to the band’s enduring influence and a chance for fans to connect with their story in a powerful, immersive way.” – Matt Young, President, Bravado
The Black Sabbath partnership kicks off Summer of Sound at Selfridges Birmingham, with London and Manchester Exchange Square to follow on Monday, July 7. Summer of Sound is a season of unmissable merch, unexpected experiences and moments made for fans at Selfridges.
About Bravado:
Bravado lives at the crossroads of music, fashion, and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle, and brand management service around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. Bravado is a division of Universal Music Group, the world leader in music-based entertainment.
Fans can get even more excited for Ozzy Osbourne and Black Sabbath’s monumental farewell performance, as the trailer has arrived for “Back To The Beginning: Ozzy’s Final Bow”, the highly anticipated global livestream of the sold-out show you can’t miss. Watch the video below.
On July 5, music history will be made as Ozzy Osbourne, the Prince of Darkness, will take to the stage for his final ever live performance, joined by the original Black Sabbath lineup for the first and last time in two decades, in the biggest metal event of all time.
Following an outpouring of fan demand from across the globe – and even a petition begging for a way to watch this once-in-a-lifetime event – prayers have now been answered with tickets for the livestream available here.
Broadcast live from Birmingham’s Villa Park, those who missed out on being there can still experience this unforgettable moment, with access to the raw livestream from 3 PM on July 5, and the chance to rewatch the concert in its entirety for another 48 hours.
“Back To The Beginning: Ozzy’s Final Bow” will be captured, produced and distributed by Mercury Studios (One to One: John & Yoko, American Symphony, Metallica Saved My Life), who are pioneering the way for premium, music-driven storytelling across film, television, podcasts and immersive formats. Mercury Studios has partnered with Kiswe – the global D2C streaming partner behind the record-breaking BTS concert livestream– to deliver this unforgettable moment of music history to fans across the globe.
The all-day event at Villa Park, produced by Live Nation, will be hosted and compered by American actor Jason Momoa, and feature a supergroup of musicians. Further artists announced so far include Metallica, Guns N’ Roses, Tool, Slayer, Pantera, Gojira, Halestorm, Alice in Chains, Lamb of God, Anthrax & Rival Sons, Andrew Watt, Billy Corgan (The Smashing Pumpkins), Chad Smith (Red Hot Chili Peppers), Dave Ellefson, David Draiman (Disturbed), Fred Durst (Limp Bizkit), Lzzy Hale (Halestorm), Jake E Lee, KK Downing, Mike Bordin (Faith No More), Papa V Perpetua (Ghost), Rudy Sarzo, Sammy Hagar, Sleep Token ii (Sleep Token), Tom Morello, Vernon Reid (Living Colour), Whitfield Crane (Ugly Kid Joe).
(Selfridges photos by Nomad Rush)
Did you know BraveWords has an active Facebook Group where you can start your own metal discussion or take part in many other discussions. The BraveWords Facebook Group is the evolution of the old BraveWords message board from years ago.
Bands… feel free to promote your shows and albums.
Podcasts… feel free to promote your new episodes.
Radio Shows… feel free to promote your latest show.
Record Labels… feel free to promote your latest releases
Click to join and start discussing: https://m.facebook.com/groups/bravewordsmetal/
The post BLACK SABBATH – Selfridges Celebrates Band’s Birmingham Homecoming With An Exclusive “Back To The Beginning” Fan Experience Powered By Bravado And Windows By Mr Murals appeared first on BraveWords - Where Music Lives.
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