In 2021, Black Sabbath guitar legend, Tony Iommi, unveiled his signature cologne, "Scent Of Dark", created by Italian perfumier Xerjoff. The company recently announced Iommi's second signature cologne, "Deified". In 2020, when the world was on Covid lockdown, Iommi befriended Sergio Momo, the founder and creative manager of Xerjoff, after...
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