The power of social media is one that not many people would question. For better or worse, social media can do a lot to help your brand stand out and thrive. This is just as true for rock bands as it is for online entertainment—after all, even games like
Skyline Roulette
rely on visibility and engagement to attract players.
Social media just tends to amplify anything that has value and share it with the most people possible. This has made it very fun to try new things – influence people, talk about miniatures games and animals, start a news service, do political campaigns, and virtually anything – including trying to amplify your rock band’s standing with a more diverse and arguably youthful crowd. Today, we take a look at just that.
TikTok – The Megaphone to Help You Get the Message Across
A quick look at what percentage of the US adult population is on the platform will quickly tell you what to expect. Now, the table below clearly shows that TikTok is not in the first four spots. The platform has about 21% of the adult population, and it is a universally youthful phenomenon. However, 69% of teenagers aged 13-17 are on TikTok, making it the place to see a lot of cool things – including your rock band!
| Social Media | User Headcount |
| YouTube | 81% of US adults |
| Facebook | 69% of US adults |
| Instagram | 40% of US adults |
| Twitter | 23% of US adults |
It is universally established that TikTok is capable of driving a very strong engagement with its audiences. It may seem almost counter-intuitive since TikTok wants you only ever to spend a few seconds on content but the truth of the matter is that the platform knows what it is doing.
You may be spending little time, yes, but you may be paying 100% of your attention, which is revolutionary all in itself. Today, attention deficit disorders are a popular buzzword, and no matter whether they are indeed a medical condition per se, the fact is that there are so many great things that are vying for our attention:
You may be spending little time, yes, but you may be paying 100% of your attention, which is revolutionary all in itself. Today, attention deficit disorders are a popular buzzword, and no matter whether they are indeed a medical condition per se, the fact is that there are so many great things that are vying for our attention:
Video games
Video on demand
YouTube
Twitch & others
In other words, why should anyone pay attention to your rock band in the first place? Well, TikTok has found a way around that rather than trying to oblige you to spend a long time watching a particular clip. No, TikTok knows that you have no interest in that, and that is perfectly fine with the platform, which would much rather focus on helping you enjoy yourself in other ways!
TikTok ensures that your rock band doesn’t overwhelm people unless they actively seek it out. And when they do, it’s through quick, addictive videos that leave audiences wanting more—just like a well-played marketing strategy.
Incidentally, this is something that Roulette77, a website dedicated to bringing you the best roulette gaming resources, often jokes about—because when it comes to roulette, strategies and excitement never run out!
TikTok ensures that your rock band doesn’t overwhelm people unless they actively seek it out. And when they do, it’s through quick, addictive videos that leave audiences wanting more—just like a well-played marketing strategy.
Incidentally, this is something that Roulette77, a website dedicated to bringing you the best roulette gaming resources, often jokes about—because when it comes to roulette, strategies and excitement never run out!
Amplify the Message – But Make It Worth Hearing
TikTok helps defy expectations. YouTube is all about fancy edits and deep dives, but this is no longer necessary when it comes to TikTok. TikTok wants your b-rolls, it wants you to be cool or funny in the shortest time span possible, and let’s face it – this is where rock bands thrive.
They won’t get philosophical with you but a quick TikTok from behind the scenes, from some catchy tune you are working on – this is how you get the message out there. TikTok loves this kind of content.
You may not be sure what message you want to send to your fans in the first place, but just posting a catchy tune from your upcoming album, a quick snippet from a fast-food shop where the band is crashing travelling to your next gig, well these things do matter, and TikTok will love them – and so will your fans as the message will be amplified by the algorithm.
They won’t get philosophical with you but a quick TikTok from behind the scenes, from some catchy tune you are working on – this is how you get the message out there. TikTok loves this kind of content.
You may not be sure what message you want to send to your fans in the first place, but just posting a catchy tune from your upcoming album, a quick snippet from a fast-food shop where the band is crashing travelling to your next gig, well these things do matter, and TikTok will love them – and so will your fans as the message will be amplified by the algorithm.
Be Respectful, Be Authentic
Ultimately, young people love authenticity, but they also expect you to be respectful. Although the platform may look a little like a Wild West on occasion, it’s far from that. Respected journals have called it a tool for mental health, and this has to do with the fact that the platform is a truly exciting place for everyone to find themselves. Authenticity will matter, and so will your manners.
A rock band can be boisterous of course, but when the Gen Z crowd is watching on, you better make sure that you keep yourself in check and stay wary of what matters the most – being genuine and being friendly. It’s all TikTok is about, and it’s what gets your rock band to the next level, too!
A rock band can be boisterous of course, but when the Gen Z crowd is watching on, you better make sure that you keep yourself in check and stay wary of what matters the most – being genuine and being friendly. It’s all TikTok is about, and it’s what gets your rock band to the next level, too!
The post How Does TikTok Help New Rock Bands Become Popular? appeared first on BraveWords - Where Music Lives.
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