Guitarist Björn Gelotte of Swedish metallers IN FLAMES recently spoke to The Cut about his pre-show rituals. You can now watch the chat below.IN FLAMES' latest album, "Siren Charms", sold around 9,000 copies in the United States in its first week of release to debut at position No. 26 on The Billboard 200 chart. The CD was released in the U.S. on September 9, 2014 via Sony/RED. The effort was recorded at Hansa Tonstudios (DAVID BOWIE, DEPECHE MODE, U2) in Berlin, Germany. The cover artwork was created by Blake Armstrong of Space Boy Comics.Gelotte told Pop Culture Madness about the fan reaction to "Siren Charms": "I would sound unappreciative if I said [the response has been] the same [as what] the reaction has been for us the last fifteen years almost. We kind of divide our audience every record we do. It's not an intentional thing. It's just that we wanna make our music interesting for us. And we decided early on that we can't cater to any one audience, because you will always be a step behind. It's better to just enjoy what you're doing and try to challenge yourself a bit. And, in my opinion, if you do the music you wanna hear yourself, it's easier to stand on stage playing it. You do a record once, but I'm gonna play a couple of thousand more live show. So, for me, it's important to like what I play."IN FLAMES filmed a new concert DVD/Blu-ray on November 6, 2014 at Hovet in Stockholm and November 7, 2014 at Scandinavium in Gothenburg, Sweden.
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