The latest campaign for the John Varvatos brand features none other than legendary rockers KISS.Varvatos recently invited 200 guests to his upscale boutique at boutique at 315 Bowery in New York City, the space that formerly housed the seminal underground music club CBGB, for an intinate performance. The guests were not told whom they were about to see.A three-minute video shot at the event can be seen below.John Varvatos the man and the brand has ties to the world of music that run deep. An avid fan of such bands as LED ZEPPELIN, THE WHO, THE REPLACEMENTS, and THE NEW YORK DOLLS since his teen years growing up in Detroit, Varvatos features legendary rockers in his advertising campaigns. The ads, photographed by Grammy-nominated music documentarian Danny Clinch, have showcased Slash, Ryan Adams, Alice Cooper and Jimmy Page, wearing Varvatos' signature designs. In addition, Varvatos has played host to an array of legendary rockers, including THE NEW YORK DOLLS who performed at the launch of the Converse by John Varvatos clothing collection, and Perry Farrell at a benefit for the VH1 Save The Music Foundation, a charity of which John is also a board member.
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