Ahead of the next leg of Metallica’s M72 World Tour and an upcoming project with Apple, founding member and drummer, Lars Ulrich, sat down with Apple Music’s global creative director and Apple Music 1 lead anchor, Zane Lowe, at SXSW (South By Southwest) for a conversation exploring how the band is continuing to use revolutionary technology to connect more deeply with fans, bringing them truly inside their dynamic live performance.
In the candid chat, attendees heard from Lars about how Metallica has leaned into technology throughout their career to the present day, to reinvent storytelling and redefine the fan experience that ultimately breaks the fourth wall.
Join this rare conversation spotlighting the special relationship Metallica has with their fans and how they are engaged in elevating the fan experience.
At the South By Southwest Conference, Lars also joined Zane Lowe to announce Metallica’s collaborative release, “Metallica”, an Apple Immersive concert experience, available for free only on Apple Vision Pro starting today, March 14. Filmed during Metallica’s final M72 stop of 2024 in Mexico City, it features full performances of “Whiplash,” “One,” and “Enter Sandman,” all captured exclusively in Apple Immersive Video.
This project marks a new foray into immersive technology, using ultra-high-resolution 180-degree video and Spatial Audio to give fans unprecedented access from vantage points as close up as the Snake Pit to wide-angle views. It brings the live show to a whole new level, and to achieve this, Apple built a custom stage plot featuring 14 Apple Immersive Video cameras using a mix of stabilized cameras, cable-suspended cameras, and remote-controlled camera dolly systems that moved around the stage.
The songs featured in “Metallica” will also be available as a new EP, Metallica Live from Mexico City, in Spatial Audio on Apple Music.
Metallica’s first immersive concert experience is now live. Book your demo and watch an excerpt in Apple Stores where Apple Vision Pro is available. apple.co/MetallicaVP.
The post LARS ULRICH Sits Down With Apple Music’s ZANE LOWE To Discuss METALLICA’s Relationship With Their Fans, And How They Use Revolutionary Technology To Connect More Deeply; Video appeared first on BraveWords - Where Music Lives.
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In the candid chat, attendees heard from Lars about how Metallica has leaned into technology throughout their career to the present day, to reinvent storytelling and redefine the fan experience that ultimately breaks the fourth wall.
Join this rare conversation spotlighting the special relationship Metallica has with their fans and how they are engaged in elevating the fan experience.
At the South By Southwest Conference, Lars also joined Zane Lowe to announce Metallica’s collaborative release, “Metallica”, an Apple Immersive concert experience, available for free only on Apple Vision Pro starting today, March 14. Filmed during Metallica’s final M72 stop of 2024 in Mexico City, it features full performances of “Whiplash,” “One,” and “Enter Sandman,” all captured exclusively in Apple Immersive Video.
This project marks a new foray into immersive technology, using ultra-high-resolution 180-degree video and Spatial Audio to give fans unprecedented access from vantage points as close up as the Snake Pit to wide-angle views. It brings the live show to a whole new level, and to achieve this, Apple built a custom stage plot featuring 14 Apple Immersive Video cameras using a mix of stabilized cameras, cable-suspended cameras, and remote-controlled camera dolly systems that moved around the stage.
The songs featured in “Metallica” will also be available as a new EP, Metallica Live from Mexico City, in Spatial Audio on Apple Music.
Metallica’s first immersive concert experience is now live. Book your demo and watch an excerpt in Apple Stores where Apple Vision Pro is available. apple.co/MetallicaVP.
The post LARS ULRICH Sits Down With Apple Music’s ZANE LOWE To Discuss METALLICA’s Relationship With Their Fans, And How They Use Revolutionary Technology To Connect More Deeply; Video appeared first on BraveWords - Where Music Lives.
Continue reading...
