METALLICA Collaborates With JUSTIN O'SHEA On New Line Of Merchandise

[MetalAges]

METALLICA has collaborated with Australian designer Justin O'Shea on a new line of merchandise. The San Francisco Bay Area metal giants first worked with O'Shea while he was creative director at Brioni, where he recruited James Hetfield, Kirk Hammett, Lars Ulrich and Robert Trujillo for the label's fall/winter 2016 campaign. O'Shea's latest partnership with METALLICA, under his new label, SSS World Corp, consists of a line of apparel and accessories — everything from sweatshirts to beanies — that launched last month at London department store Selfridges. "It's about finding a new format of showing and about creating something that’s not supposed to be there," O'Shea told Business Of Fashion. "It looks more like real life instead of a fantasy world. You put the [models] in the middle of what’s already happening and then see how the world reacts to it instead of you creating a world that you know is controllable." Selfridges' METALLICA capsule is set to launch in-store on October 20, two days before the band begins the U.K. leg of its "WorldWired" tour. The collaboration is part of Selfridges' "Music Matters" campaign, which sees the department store open up a new space within their London, Manchester, and Birmingham locations and work alongside existing venues for a series of musical and design collaborations.

Well that was fun @Selfridges @Metallica dropping of these models @OxfordStreetW1 #blackcabs #londontaxi #FashionWeek pic.twitter.com/JzezdveiyS

— CityLondonBlackTaxis (@CityLondonTaxis) September 15, 2017

Justin O'Shea and @Metallica collaborate on music merch line for @Selfridges: https://t.co/HhMevUW28h pic.twitter.com/X5dmYJ98ek

— Fashionista.com (@Fashionista_com) September 15, 2017​

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