Earache Records Head Of Label/Senior Label Manager, Tim Bailey, has shared the following update:
“Nearly a year in the making, I’m so excited to let you know first about Earache Records’ collaboration with Korean music tech company Muzlive, manufacturer of the hybrid physical/digital KiT album format. Popularised by K-Pop, 9m KiT albums have been sold since 2017.
The label is the first in Europe to adopt the format outside K-Pop, and you’re hearing about it first.
In the first phase of our roll out, the following 15 albums are now available to pre-order via earache.com/kit.
At The Gates – Slaughter Of The Soul
Bolt Thrower – Realm Of Chaos
Buckcherry – Roar Like Thunder
Carcass – Heartwork
Entombed – Left Hand Path
Godflesh – Streetcleaner
Kris Barras Band – Halo Effect
Massive Wagons – Earth To Grace
Morbid Angel – Altras Of Madness
Municipal Waste – The Art Of Partying
Napalm Death – Scum
Skindred – Smile
Sleep’s Holy Mountain
Those Damn Crows – God Shaped Hole
Wormrot – Hiss
Let me explain why this is the so exciting to me…
It can be overwhelming with the world of digital music at your fingertips. The endless choice available means I rarely immerse myself in albums the way I used to. I flit between albums. I’m impatient. My attention span is broken. I rarely give new records my full attention. And it means I don’t have that same intense connection to my new favourite music the way I once did. The KiT album invites us to go deeper.
KiT is a format for our times. The music lives on the cloud and is accessed by twinning the cartridge with their beautifully designed app (available both on iOS and Android), so you can take it anywhere. Unlike streaming, the act of connecting a KiT album to the app before you listen adds an extra layer of intentionality to the listening experience: you have to commit in the same way as you once did putting a tape in a Walkman or a CD in a discman.
You can only load one KiT album onto the player at any time, and every 24 hours your chosen album disappears from the app and needs to be re-uploaded.
Beautifully presented and with a cartridge which brings back the sweet 90s nostalgia of Gameboy cartridges and big box packaging, KiT albums lean into everything that I find joy in with records – lyrics sheets, exclusive photocards and booklets that invite me into an artist’s world. I get the same rush of teenage feelings opening these albums as I did as I tore the plastic off my new CDs I bought on my weekly Monday trip to the local record store as a teen in the 90s.
The app is amazing too! You access the music from a satisfying turntable-emulating player, as well as exclusive photo galleries, lyrics and videos.
What first struck about me about the KiTalbum format when I met Muzlive owner Joe Seok and CEO Eric KIL with my wife Laura in Seoul last summer was how much care had been put into the format and how much love had gone into creating a deep listening experience.
They really got to the heart of what we want as music fans who listen to music on the move but also loves to collect music on physical formats. They named the format KiT – an acronym for “Keep In Touch” – to connect fans to their favourite music in a way they once were.
I think KiT is already the most important physical format since the CD, and once you dive in and find the joy in them the way I have, I’ve no doubt they’ll be everywhere. But you can be first!
We want music that can be held in our hands, a piece of art to got lost in. A tangible, immersive experience that connects us to our favourite artist.
The format’s unlimited size (as the data lives on the cloud) allows us the flexibility to give so much more to the fan who purchases a KiT album than any other.
Those Damn Crows’ upcoming album “God Shaped Hole” will be the first album released on KiT on April 11th, and is available to pre-order exclusively via Earache.com/KIT alongside a wide selection of classic and frontline titles which will be shipped on May 30th.
I hope you’re as intrigued as I was! You won’t be disappointed.”
Learn more, here.
The post MORBID ANGEL, AT THE GATES, ENTOMBED, CARCASS And More Featured In Music Industry Worldwide First appeared first on BraveWords - Where Music Lives.
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“Nearly a year in the making, I’m so excited to let you know first about Earache Records’ collaboration with Korean music tech company Muzlive, manufacturer of the hybrid physical/digital KiT album format. Popularised by K-Pop, 9m KiT albums have been sold since 2017.
The label is the first in Europe to adopt the format outside K-Pop, and you’re hearing about it first.
In the first phase of our roll out, the following 15 albums are now available to pre-order via earache.com/kit.
At The Gates – Slaughter Of The Soul
Bolt Thrower – Realm Of Chaos
Buckcherry – Roar Like Thunder
Carcass – Heartwork
Entombed – Left Hand Path
Godflesh – Streetcleaner
Kris Barras Band – Halo Effect
Massive Wagons – Earth To Grace
Morbid Angel – Altras Of Madness
Municipal Waste – The Art Of Partying
Napalm Death – Scum
Skindred – Smile
Sleep’s Holy Mountain
Those Damn Crows – God Shaped Hole
Wormrot – Hiss
Let me explain why this is the so exciting to me…
It can be overwhelming with the world of digital music at your fingertips. The endless choice available means I rarely immerse myself in albums the way I used to. I flit between albums. I’m impatient. My attention span is broken. I rarely give new records my full attention. And it means I don’t have that same intense connection to my new favourite music the way I once did. The KiT album invites us to go deeper.
KiT is a format for our times. The music lives on the cloud and is accessed by twinning the cartridge with their beautifully designed app (available both on iOS and Android), so you can take it anywhere. Unlike streaming, the act of connecting a KiT album to the app before you listen adds an extra layer of intentionality to the listening experience: you have to commit in the same way as you once did putting a tape in a Walkman or a CD in a discman.
You can only load one KiT album onto the player at any time, and every 24 hours your chosen album disappears from the app and needs to be re-uploaded.
Beautifully presented and with a cartridge which brings back the sweet 90s nostalgia of Gameboy cartridges and big box packaging, KiT albums lean into everything that I find joy in with records – lyrics sheets, exclusive photocards and booklets that invite me into an artist’s world. I get the same rush of teenage feelings opening these albums as I did as I tore the plastic off my new CDs I bought on my weekly Monday trip to the local record store as a teen in the 90s.
The app is amazing too! You access the music from a satisfying turntable-emulating player, as well as exclusive photo galleries, lyrics and videos.
What first struck about me about the KiTalbum format when I met Muzlive owner Joe Seok and CEO Eric KIL with my wife Laura in Seoul last summer was how much care had been put into the format and how much love had gone into creating a deep listening experience.
They really got to the heart of what we want as music fans who listen to music on the move but also loves to collect music on physical formats. They named the format KiT – an acronym for “Keep In Touch” – to connect fans to their favourite music in a way they once were.
I think KiT is already the most important physical format since the CD, and once you dive in and find the joy in them the way I have, I’ve no doubt they’ll be everywhere. But you can be first!
We want music that can be held in our hands, a piece of art to got lost in. A tangible, immersive experience that connects us to our favourite artist.
The format’s unlimited size (as the data lives on the cloud) allows us the flexibility to give so much more to the fan who purchases a KiT album than any other.
Those Damn Crows’ upcoming album “God Shaped Hole” will be the first album released on KiT on April 11th, and is available to pre-order exclusively via Earache.com/KIT alongside a wide selection of classic and frontline titles which will be shipped on May 30th.
I hope you’re as intrigued as I was! You won’t be disappointed.”
Learn more, here.
The post MORBID ANGEL, AT THE GATES, ENTOMBED, CARCASS And More Featured In Music Industry Worldwide First appeared first on BraveWords - Where Music Lives.
Continue reading...
