Music And Digital Marketing: Two Separate Worlds?

MetalAges

Purveyor of the Unique & Distinct
Staff member
Sep 30, 2001
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Virginia, USA
www.ultimatemetal.com
From music, and in particular from a genre as visibly expressive as metal, there are very valuable communication and marketing lessons that can be successfully applied to the day-to-day strategies of countless companies as well. It is quite rare nowadays for managers and apex figures of any brand...

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What worked for me was posting regular short clips from practice sessions and live shows. It felt more real and got people way more engaged than polished promo stuff ever did.