The docu-series "4th And Loud", which follows the inaugural season of the LA KISS Arena Football League team, premiered on Tuesday, August 5 at 10/9c. The 10-episode (60-minute) series follows team owners Paul Stanley and Gene Simmons, of KISS fame, along with additional owners, longtime KISS manager, Doc McGhee, managing partner/owner, Brett Bouchy and president/owner, Schuyler Hoversten, as they and the dedicated players and coaches work to turn L.A.'s first professional football team in years into a winning franchise.A newly released clip from the show, which premiered by The Wall Street Journal, shows Simmons and Stanley explaining to the Arena Football League team owners why KISS invested in and named a team the LA KISS. Check it out below."The AFL is so misunderstood and, in some places, it's practically unknown," Stanley tells the team owners. "That being said, we shouldn't be feared. We shouldn't be looked at as people who are trying to come in and ruin things. We're here to shake things up and take this whole league to another level, which shamefully it hasn't been to.""We want you to know that we're not doing this as a hobby, but we are here to stay," Simmons adds. "We want you to know that we are committed to it and not only raising the profile of our own team but everybody in this room.""You will only get the respect you demand," Simmons says in the clip. "You've got to be able to pee on the ground like an animal claiming its territory and say, 'We are the kings of the jungle.' That's what we're doing with our team.""4th And Loud" is produced by Thinkfactory Media ("Gene Simmons Family Jewels", "Hatfields & McCoys"), with Adam Freeman, Adam Reed, Chris Gillen, Erin Kelly and Leslie Greif serving as executive producers."We look forward to capturing all the trials and tribulations of launching a sports franchise in a great sports city like Los Angeles," said Eliot Goldberg, AMC's senior vice president of unscripted programming. "These are incredibly dedicated athletes, coaches and management who want to win, and the fact that the team has rock and roll royalty in the owners' box just adds another great dimension to the series.""We are thrilled to partner with AMC in bringing our show to the viewing public," Paul Stanley said. "Anyone who knows Gene and I know we have never played by the rules. This opportunity to see the making of our team of rebels, the LA KISS, from behind the scenes will once again show everyone that we play to win."
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