Pretty Good Honda Commercial
- Thread starter Berek2000
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OrbWeaver
BECAUSE FALCONER
Dustro25
The Land Of Glerz Cove
Never in my wildest dreams did I ever think that when I grew up and took my kids to a local baseball game that I would hear the team come on the field to Crazy Train. And now, it is being used in a national car commercial. Kudos to the metal head ad exec that sold this one.
Diamond45
Terminate Bad Music
It's amazing how heavy metal can sometimes cross over to the mainstream.
Though I do wonder how many of these kids had even heard of Crazy Train before they did the commercial?
Though I do wonder how many of these kids had even heard of Crazy Train before they did the commercial?
AeonicSlumber
srs
- Aug 14, 2008
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It's no big deal guys. They are hopping off of Scion's success (they are the most successful car brand launch of all time. In the first 3 years alone they sold almost 80,000 cars).
Edit: 170-180,000 cars
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It must be due to the advertising alone. Their is not one car in the lineup that I would like to be seen driving.
nomisofsiman
Member
How so? The two commercials are radically different. The one you have is a pretty by the numbers car commercial with "Hellion" playing in the background. The Honda one is done in a pretty creative way.
skyrefuge
Member
This has nothing to do with Scion's approach to metal. Honda's approach is utterly conservative.
When I was growing up in the 80s, my dad listened to an "oldies" station (WJMK in Chicago), that played 50s/60s rock music, horribly out-of-touch and outdated stuff that only nostalgic old people listened to. At the time, those songs were 20-30 years old.
"Hellion" is now 29 years old. "Crazy Train" is now 31 years old. THIS MUSIC IS NOW OLDER THAN "OLDIES" MUSIC WAS!!!
Honda is simply marketing to old people who are so out-of-touch that they don't even realize they're out-of-touch, and can be tricked into believing that their love of 30-year-old music adds a smidge of badass to their minivan.
And yes, if these kids have ever been to a professional sporting event, they've heard "Crazy Train".
Neil
I still remember listening to that "old/retro" Doors music on the way home from wrestling practice in 1982.
"L.A. Woman" was released in 1971, so I was listening to "ancient" 11 year old music.
AeonicSlumber
srs
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AeonicSlumber
srs
- Aug 14, 2008
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You missed my point (or actually, I probably didn't make my point clear enough), of course Honda's marketing is conservative to Scion's guerrilla style and of course Honda is selling cars to soccer moms and dads while Scion is selling cars to kids.
However, one of the most business 101 rules ever conceived is that if someone is successful, copy the model which yielded that success. If Scion became the most successful new brand launch in the history of cars (source:http://www.youtube.com/watch?v=zB9fh3JfYE4[/url]), competitors will take notice. If a competing car company took notice and saw that part of their strategy to 170,000 cars sold in 3 years is metal, why not launch one or two "metal" ad campaigns and see where they stick? After all, the 26 year old who bought a Scion in 2010 is going to be 28 soon and might have gotten married with a kid on the way. Who knows? However, I seriously doubt any company would pay a royalty for the use of Priest or Ozzy's music and pay to design campaigns around those songs just for nostalgia's sake. If that was the case, every commercial in 2011 would be like that. No, it's pretty obvious that they took notice of a successful brand's marketing strategy and are plunking down on a few ads to see if they get some crossover customers who maybe have outgrown their old cars. They don't need to sell a bunch of cars to justify those ads either. Maybe like what? 20-25 within the span of 1.5 years at the most?
nomisofsiman
Member
nomisofsiman
Member
now THIS is a car I would buy based on the advert alone!
http://www.youtube.com/watch?v=7Guufs3mdgg
http://www.youtube.com/watch?v=gLdcGSRHaaY
Those were hilarious! I needed that.
skyrefuge
Member
haha, exactly! It's crazy how our age (and maybe differences in marketing too) distorts our perspective of time. "New" Iron Maiden is now as old as that ancient Doors music was, and underground Norwegian church-burning black metal is far older!
Really I just used your post as a jumping-off point to reject the general notion displayed in this thread that using a 31-year-old song in a car commercial is somehow subversive or even noteworthy. In reality, it's no more noteworthy than using an Olivia Newton-John song. But I guess if there are still any Olivia Newton-John fans out there who care enough to gather at a forum, they'd make a thread about it too.
But, now that you've doubled-down...
Agreed, but if this is *actually* Honda's attempt at copying Scion, their marketing department is utterly worthless. They would have had to completely misunderstand Scion's approach. Scion is not linking themselves with "metal", they're linking themselves with "underground", where "metal" is simply one of the many means to that end. Dance, punk, and garage rock are other genres they use to associate themselves with "cool" and "underground".
In contrast, Ozzy and Judas Priest were NEVER underground; they were mainstream major-label acts playing arenas even back when these songs were released, and any whiff of subversiveness or counter-cultural attitude they may have once had has long since been scrubbed away by 30 years of mainstream exposure.
If Honda thinks that "Crazy Train" has ANY branding similarity to Anaal Nathrakh simply because the word "metal" is used to describe both, they're dumb. That's like trying to impress a Rochefort 10-loving beer snob with a Miller Lite because they're both "beer".
But I don't think Honda is that dumb, I think they just have a totally different goal. Scion is trying to capture people who are *actually* cool, while Honda is trying to capture old people who *want* to be cool but who are too out-of-touch to have any idea what "cool" actually is.
Neil
scion = *actually* cool?
ummmm no.
Lamborghini, Ferrari, Porsche, Jaguar = cool and Aston Martin = subzero
ummmm no.
Lamborghini, Ferrari, Porsche, Jaguar = cool and Aston Martin = subzero
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