let's just face it... the time of the mega studio reached it's climax yeearrss ago. From what I understand, the higher quality project studio market is what is on the upswing, now. I think for a ton of bands it's not only that the record sounds good, but the vibe of the place you're doing it counts for something as well. I mean I would rather pay a little more for a nice (though it doesn't have to be stocked crazyyy with gear) looking control room, live room, iso booth... than a bedroom, living room, matress iso booth combo... even IF the recordings come out technically the same. It's not only the product, for a lot of people, it's the experience in itself.
...or maybe I just put too much stock in people