REIGNING PHOENIX MUSIC Unveils New Label Imprint PERCEPTION, Announces First Signing SERIOUS BLACK

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Reigning Phoenix Music proudly introduces Perception, its latest label imprint. Following the success of ROAR, a sub-label dedicated to emerging talents and artists, Perception is set to provide a strong foundation for regionally and stylistically leading bands with high growth potential.

Jochen Richert, managing director of RPM Europe, shares his vision for Perception: “My responsibilities at Reigning Phoenix Music have often taken me away from what I love most – working directly with bands, nurturing their growth, and helping them reach their full potential. With Perception, I now can dive back into artist development, which I’m truly excited about. Of course, my main mission remains unchanged: to help Reigning Phoenix Music to become one of the leading metal labels in the world.”

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To celebrate the birth of RPM’s new sibling, Perception proudly announces its first signing – one that perfectly embodies the label’s core value of passion, professionalism, and ambition: Serious Black.

More than ten years of Serious Black and highly melodic power metal with the license to create hymns: since 2014, the band led by bassist Mario Lochert, have been delighting fans not only by releasing six studio albums so far, but also by frequently playing much-lauded concerts and festival appearances, and that’s why Perception is even more proud to begin its journey by signing such a well-known act.

“We’re really happy, and we couldn’t have found a better partner than Reigning Phoenix Music as they greatly combine expertise and experience. We have a comfortable new surrounding, and re-connecting with old companions makes this new union even more special to us: Everything that belongs together comes together over and over again,” comments founding member Lochert.

Jochen Richert as Perception A&R adds: “Mario and Dominik [Sebastian; guitars] are incredibly passionate about Serious Black, and that’s exactly what it takes to elevate this band even further. They are built for the top tier of power metal – with outstanding songwriting and an electrifying stage presence already in place. We’ll make sure they reach the level they truly belong to: the very top of the scene!”

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On the heels of their latest album Rise Of Akhenaton [2024], Serious Black are celebrating their 10th anniversary with an own headline tour this spring, following an enormously successful European run alongside Sonata Arctica, Firewind as well as Tungsten. Special guests Autumn Bride, Dragony and Rigorious will complete the line-up for the upcoming festivities.

Serious Black bassist Mario Lochert states: “Ten years, six charting albums, over 250 concerts, festival shows and gigs worldwide. A look back that lets me indulge in many memories. Personally, I’m really looking forward to this tour, not only because it’s our birthday headline tour, but also because old friends like Autumn Bride, Dragony [March 18-30], and Rigorious [March 11-18] will be joining us on this tour with new albums at their hands. Get your tickets and spend an unforgettable power metal party full of hard riffs and hymns with us!”


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