hmm do you happen to be looking at Emusic.com?
that's a matter of a deal with Earache itself; a few labels (actually quite a few) signed a deal with emusic to make their catalogs available on emusic.com
however, you guys are supposed to get money out of it, actually, in that supposedly the downloads from us paying users send a bit of money to you and the label.
Of course, there's the free deal to get 50 mp3s on a trial basis, but still.
I personally thought it was a good idea because it lets a lot of hard to find stuff be officially released again, and in a uniform format so that all the tracks are at the right volume.
Also, I know I tend to go out and buy a lot of albums I download from there (I've gotten at least 10 of them that I can think of offhand, and that's just a fund limit type thing)