i got into a conversation with the guy at indian dhaba yesterday about the best kinds of basmati rice, and he was firmly behind Lal Qilla brand. so i checked out the Lal Qilla website (http://www.lalqilla-rice.com/profile.htm), which is a typical corporate site, except that instead of "biography" they stodgily refer to their company's history as "HEART-RENDING JOURNEY".