Here's a fun little story:
2 weeks ago I did a set of final mix and masters for a band's EP. They went for a drive to do one final check on the mixes just to be sure we were all finished up. I was thrilled, personally, and thought they were some of my best mixes to date.
They come back in and say that compared to the set of mixes from the week prior, they are "unacceptable." I couldn't figure out why. The new mixes were much more open sounding, clearer, punchier....just more together.
After a long conversation with the vocalist, it turns out it wasn't the mixes. The masters were slightly quieter, and they couldn't stand it. I explained they were a bit quieter because I wasn't as aggressive with the mastering on the final round. I tried to show them that the previous mixes were audibly clipping, so I backed things down to get rid of it.
Keep in mind, those previous "loud" mixes were fucking SLAMMED. They competed with the most recent RED album, which I think is stupidly loud.
So...Just because the masters were barely quieter, they demanded that I start "fixing the mixes." Talk about speaking to a brick wall....That ironically want's more brickwalling....Fuck.
Yea, let's just kill what little dynamic range we have left to make sure it's unbearably loud for no reason at all.