TWISTED SISTER singer Dee Snider spoke to Tom La Vecchia of Armchair MBA about how the rise of grunge in the early 1990s forced most hard rock bands off the radio and MTV, with album and tour sales plummeting. Asked if he saw Seattle bands like NIRVANA and SOUNDGARDEN slowly gaining popularity of at the expense of 1980s metal, Dee said: "Well, no one saw it coming, but I was already dead and semi-buried before grunge hit. TWISTED arrived in the early '80s and then we hit our stride in the mid-'80s and by the late '80s, the band had broken up. I had a band called DESPERADO [with former IRON MAIDEN drummer Clive Burr and ex-GILLAN guitarist Bernie Tormé] that got shelved by Elektra Records; a lot of money we spent on that record. So I was sort of already removed as a featured artist by that point, and I was struggling trying to find my footing with DESPERADO and then WIDOWMAKER. And then I got the letter in the mail, certified letter, 'We have decided we're no longer doing what you do — look like you, sound like you, sing like you, write like you, perform like you. We actually don't want anything to do with anything you ever did. Sincerely, the music-buying public.' [Laughs] And that's when the bottom really fell out. I mean, imagine being a doctor who studied a form of medicine, and they found a cure for it. You're a cancer specialist — a specialist; it's what you dedicated your life to — and you get a pill that cures [cancer]. You're out of work. Grunge cured hair metal. So I was out of work." Less than two years ago, Snider told Ultimate Guitar that he "loved" NIRVANA and other grunge bands when they emerged. "When they first came out, it wasn't even called grunge," he explained. "And this is the thing about titles — even heavy metal, punk, hair metal, those are not titles chosen by the artists; they're titles chosen by the writers. And usually as a negative connotation. Usually as a form of a putdown. And the artists that they called grunge, called punk, called heavy metal — they hated it. This is a fact, dude. I'm old. I know this, a fact: if you mentioned grunge to SOUNDGARDEN or PEARL JAM, they got physically violent with you. They were just a rock band. And if anything, SOUNDGARDEN, ALICE IN CHAINS, they were metal bands. They were touring with Ozzy [Osbourne]. It just became defined by some writers; they pigeonholed it and called it a new sound." Dee continued: "When it first came out, I was, again, doing metal radio, and I was playing ALICE IN CHAINS, SOUNDGARDEN, NIRVANA on my show, and I was like, 'This is great, heavy new stuff.' So then it became defined as grunge, and then it was the hair metal killer, and that was awful. "But I don't blame it on the music; hair metal did it to itself. It became too commercialized, and then it got unplugged and became nothing but power ballads and acoustic songs, and it wasn't metal anymore. It had to go; it had to change." Upon release in September 1991, NIRVANA's "Smells Like Teen Spirit" wreaked confusion upon the hair metal vanguard, putting an end to an era dominated by glamorous, androgynous and sparkly rock stars who absolutely saturated the radio waves and were almost exclusively what aired on MTV. Snider's TWISTED SISTER bandmate Jay Jay French told Daniel Sarkissian of the "Rock Is Dead?" documentary about the death of hair metal and arrival of grunge: "The only band that leapfrogged and saved themselves was GUNS N' ROSES. And my theory is that GUNS N' ROSES was not perceived as a joke. They came out of L.A., but I think that Axl [Rose], first of all, had a great voice. I think that they were perceived as real, not fake. Like, they were real junkies, not pretend junkies. So there's an authenticity. It's all about authenticity, and grunge is all about authenticity. People wanted authenticity, so they got it with grunge. It wiped out the perceived frivolousness of hair metal, which is, 'Hey, man. Let's party. Let's get the girls and drink.' I think people just got sick of that, and they wanted [something more] authentic." Former MÖTLEY CRÜE singer John Corabi told Newsday in a 2014 interview that the CRÜE album he sang on was a commercial disappointment because the music scene had changed, with hair metal brushed aside for grunge. "Everybody was listening to ALICE IN CHAINS and SOUNDGARDEN," Corabi said. "At that point, we were considered passé." According to Corabi, CRÜE's ill-fated 1994 American tour " was a nightmare. We weren't selling tickets. It was just horrible," he said. In 2019, former TNT singer Tony Harnell said that the rise of the grunge movement, which symbolized the working-class spirit and focused on music over image, was ultimately a positive thing for the rock genre because it "shined a really harsh light on how boring and repetitive" the '80s glam metal scene had become. He explained: "It was the same look, the same songwriters, the same producers, and it just started to be… Nobody was offering anything… Don't get me wrong, there were a few that got in there that were interesting and different, but, for the most part, they were all just sort of rehashes, slightly, of other bands."
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