UMG's Bravado Acquires THE BEATLES' North American Merch Rights

[MetalAges]

Bravado has earned the North American merchandise rights for The Beatles, marking the consolidation of the band’s merch business and its recorded music catalog under Universal Music Group, reports Variety. In the new partnership agreement, Bravado will develop new merchandise opportunities for the Beatles across retail, licensing and e-commerce...

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