Watch this video on facebook likes/ads (fraud)

I saw that video earlier today, very interesting and it confirms a suspicion I've had. I've paid to promote posts five or six times, but I've never bought ads for the reason in the video.

A fanbase of people who are genuinely interested has much higher value than a high number on the facebook like counter. That much should be obvious. There are artists and studios here(The Faroe Islands, population 50.000) who released their debuts locally a few months ago and have thousands of likes despite the fact that they haven't had any real PR going and have played very few shows. It might look impressive to most people, but it doesn't have any real value in the long run imo.
 
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A local band in my area went from a few hundred likes to over 70,000 in no time at all. All of a sudden my band page's likes went up a ton. All from people from the Philippians and Indonesia. I went to some of there profiles and they all had my band and the band that obviously payed for them as mutual likes. Whenever we'd post something, fake profiles would see it and only a few real people would see it. So cold blooded.
 
Yes and that pissed me off. When I created my page, facebook offered "50$ worth of ads" and I was like, okay cool that might trigger some momentum on my page if the ads reach the people that actually like my style of stuff... And I targeted USA/Canada only.

Whenever I post something, only a handful of the likes I have "sees" it and replies come from friends. On 108 likes, 25 are from my real-life friends and maybe another 25 comes from people who want to follow. I can understand that a portion of my friends don't care for my music and just "like" it as some kind of support, but when I post something, only about 20 persons see it.

Not looking to promote much for now, I'm not ready, but I hope those fake likes won't corrupt the fidel base I'd like to devellop. What I mean is that I hope it doesn't trigger more fake likes as the base grows.

I tried to delete my page to start from scratch, but they said it'd take 14 days. I'm not even sure I could take the same URL again. I'll stick with it I guess. Fuck facebook
 
Very good video. Nothing we didn't know already. I thought only old people used Facebook theses days.

I think there was some stuff in there that isn't immediately obvious like the fact that fake likes actually undermine effectiveness and force paid promotion.
For the record, FB is down with teens but usership is up 20% from last year to 1.2 Billion users. Pew Research posted a couple of days ago that "57% of all American adults and 73% of all those ages 12-17" use FB. Hardly a mass exodus of youth over here.
 
I wonder if that is going to bite facebook in the ass in the end.
Cause if advertisers realize that it's useless they might loose out in the end?

It's been getting worst with reach and suggestion and targeted ads for a long time now.
Essentially this whole system renders FB useless for most pages, cause noone sees your stuff anymore :lol:

I wonder, if this whole thing fails as myspace did, if people would be able to get used to the way it was before.
Like having to keep up with stuff you're interested in by looking it up regularly yourself instead getting it shoved in your face everytime you log in on FB
(like it used to be in the beginning when the reach wasnt as fucked, and you didn't like as much as you do after a while of using FB)
 

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