In late 1991, Inner City Posse changed their style, look, and name. Bruce recalled a dream of a clown running around in Delray, which became the inspiration for the group's new name: Insane Clown Posse.[11] Upon returning home that night, Bruce had a dream in which spirits in a traveling carnival appeared to him—an image that would become the basis for the Dark Carnival mythology detailed in the group's Joker's Cards series.[11] These stories each offer a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all." Insane Clown Posse has a dedicated following, often referred to by the group as Juggalos and Juggalettes.
John Utsler left the group about a month before the release of Carnival of Carnage and Insane Clown Posse has since been composed of Joseph Bruce and Joseph Utsler, who perform under the respective personas of the murderous, wicked clowns Violent J and Shaggy 2 Dope. The duo perform a style of hardcore hip hop known as horrorcore, and is known for its dark, violent lyrics and elaborate live performances. Insane Clown Posse has earned two platinum and four gold albums. According to Nielsen SoundScan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007