I think this is a copy of a french advertisement campain for our national train company, if not it's a big coincidence. They had set up surprises like a live shaolin vs ninja battle to welcome a martial art fan, 20 "in love" girls to welcome a long time single guy as if he was the most wanted man in the world etc. And they also set up a big box somewhere in Paris with a big button to press after a little guess about a destination or something, and when a person would guess the correct one it would open and blow things everywhere with a ticket to the destination appearing in the middle
I think here TNT put all their efforts in a single commercial, to make a breakthrough ! It's awesome