Beats by Dre?

[SocialNumb]

https://medium.com/@BoltVC/how-it-s-made-series-beats-by-dre-154aae384b36

:Spin:

 

[Vihaleipä]

That was pretty interesting to read, it did basically prove that Beats are really overpriced crap and yet still so successful company because of it, good marketing in a nutshell I guess.

 

[Terminus]

I was just in a Fry's store yesterday listening to different sets of cans, and from the consumer ones they had demo sets of, the Bose won out by a long shot. The Sony's were muffled, the Beats were just hollow sounding and stuffy but the Bose were the most balanced. of course no pro-audio cans were set up to listen on but they did have a few AKG and Audio Technica sets in stock.

 

[smy1]

I have a set of older AKG in my studio and they can't hold a candle to the Bose QC-15. The middle of the line Beats I had were different but not better or far worse than the AKG. More bass-hyped, less clear. Whatever you make of that.

I haven't checked out the Audio Technica studio headphones, but I really don't know what they could do better than my Bose (which I had for travel and only recently started using for checking low end in mixing).

 

[egan.]

That's a pretty normal manufacturing to retail price markup (1250%). Sammy sort of raised this point on Slack but it costs $.75 to manufacture a nickelback cd that retails for $15 (2000%). I'm not arguing that they're good, but just looking at manufacturing costs for any consumer good is probably going to make it look like a rip off. The bottom line is that if you told me my M50's only cost $5 to make I'd still use them every day and wouldn't regret the purchase.