critique this ad

i think the leading (vertical spacing) could be better, but maybe jake's section is okay on that.

i would definitely give more space for the inset of all the type. too close to the border.

both headlines could be a bit bolder? jake's, moreso in this case. competes with the large type.

it's needs to be it´s, same with reader´s

otherwise nice.
 
there are a few kerning issues ("it's" and "reader's" stand out, esp. that ' in reader's) and the vertical spacing between that top block and the aversionline quote looks a little bit close and maybe the quoted text could be smaller. other than that i think maybe try experimenting with aligninment? see how some blocks of text look pushed right and whatnot. who knows.

anyway, who made that indieworkshop graphic? i like it.