i cant stand Whole Foods. a huge store worth of overpriced, trendy shit. i shopped there once and will never go back for groceries (though i do eat in their in-store restaurants occassionally). anyways, the one time i shopped there i had a simple list of items i needed to pick up. instead i left empty handed and disgusted. for example, i was looking for tums, rolaids, pepto, whatever... i wasnt being picky. after searching aisles for 5 mins i finally ask an employee where their heartburn medicine is. he points me to a shelf filled with all natural bullshit, products filled with honey, flaxseed oil and other "organic" bs. gimme a fuckin break! next item on the list, bathroom cleaner. me, being a normal man and not some pansy flower child, was looking for the scrub-free bathroom/tile cleaner. what i find is an entire shelf of all natural, "organic" cleaners that were "safer" for you. lavender flavor this and soft/gentle that. screw the all-natural crap, gimme chemicals that are gonna clean my tub, toilet and tiles, and with the least effort on my part. oh, and dont forget their vinegar laundry cleaners and "reverse osmosis 365 green tea". i shit you not, reverse osmosis tea!!! i'm sure if i kept going thru the aisles i woulda found cherokee hair tampons and guano toothpaste.
crunchy hippies love to say how intellectual and educated they are, but they swallow all the marketing BS just like everyone else, and pay more for it. which is good for me, as i'll always have a job

(btw - i do marketing for a living, specifically in the retail industry).