It is a rip-off of local, unsigned artists. They basically make you pay to play (like Jack Koshick[sp?]) and you have to sell tickets to make your money back. The tickets go for anywhere between $10.00 to $20.00 a piece. For a local band that plays out a lot, why would some pay that when they can see you play in a local pub or club for $5.00 or less?
Just another scam to give artists false hope.