Yeah. HMAS.org means "The Heavy Metal Appreciation Society". It was originally called "The Church of Metal" but after a while that just sounded ultra un-original/gay/stupid/idiotic/gay/whatever/gay so I was looking for a name and saw one of those commercials on TV that mentioned "The 70's Preservation Society". Did a search, found out there was a a "Heavy Metal Preservation Society" so I switched a word.