Full Force is hardly new. I have the ONE album they put out some years ago. It sounds like HammerFall. Bjorn from Freak Kitchen signed it for me, and was pretty surprised (aka "Where the FUCK did you find this???") when I gave it to him to sign.
The new album is absolutely fantastic. A few tracks remind me quite heavily of Legacy of Kings, which makes me very, very happy. I attribute this to the return of Fredrick Larsson. I also think Pontus Norgren's guitar playing is taking HF to a higher level than Elmgren's ever could. Elmgren is good, no doubt, and he always seemed to be able to play anything he was asked to play, but his creativity was rather limited. And believe me, when Elmgren left, I was feeling all fangirly and resentful towards Pontus. And then I saw Pontus live and can honestly say "Stefan, who?"
Overall, this is a really strong album.
And yes, the album art does suck. But that's okay. It just makes this album a diamond in the rough - bad packaging, but a gem inside. HammerFall has yet to completely disappoint me.

no. There's a reason Anvil never made it big. It's because they're terrible.