SickBoy said:
Maybe "grunge" didn't kill metal, but definitely helped putting the nails in the coffin. It was more the decision of MTV and major labels execs, who suddenly decided that metal was "out" and that it should be put to death and pushed "grunge" bands as THE music. Once you played big arenas and all of the sudden you are despised.
Major-label record companies are big business. They only "put the nail" in the coffin AFTER it became evident that popular metal was "dying". It's simple economics. If these bands were all still generating ton$ of money, the record companies would have been behind them 100%.
Once the Nirvana sound took off, record companies backed similar bands.
It's supply and demand. Once demand began to cease, the supplu began to shrink as well (ie: cutting these bands from major labels).
And, in my view, grunge is nothing more than another arm of "hard rock". Heck, Alice in Chains is/was alot more "metal" than bands such as Slaughter or Poison, or any others could have ever hoped to have been.
Ironically, certain metal bands achieved the GREATEST success during the early 90s: Metallica, Guns r Roses, Ozzy Osbourne (No More Tears is his best selling album), Megadeth, etc.
If the QUALITY of the music had remained strong, the demand would have remained strong.
Instead, Priest broke up; Maiden started releasing garbage; Vince left the Crue; Slayer & Queensryche both took FOUR years between releases, Ac/Dc took 5.......these are some of the major factors as to why 'traditional metal' died.
But, that's a blessing in disguise. Metal works BEST when it's underground.