it's probably a really stupid idea

[avi]

and some folk have warned me against it, but I'm getting into the record business. well CDs actually.

but anyhow - my first release will be the new self-titled album from my Swedish friends KVLR and it should be out in March. Here's an mp3 of the first single:
http://www.itsatrap.com/playlist/KVLR-Slow_Clapping.mp3

If anyone besides Jake writes for indierock press stuff and wants a promo, please let me know. I should have it pressed and ready for mailing by xmass.

and yeah - listen to that track and tell me what you think

 

[xfer]

KVLR was the band you toured with, right? were you with Soundtrack of Our Lives at any point?

 

[avi]

yeah, they are the guys I took on tour. and no - not related to TSOOL (tho I have connections to those dudes as well).

 

[azal]

what are you gonna name your label?

 

[avi]

It's a trap!

duh

 

[xfer]

Svaartskalle Records

 

[avi]

I think it's best to stick with something that even the dumbest americans can pronounce

 

[lizard]

Limbaugh Records.

 

[minxnim]

it's not a stupid idea.

 

[FuSoYa]

Yeah for real, it's totally admirable. Congrats avi.

What's your 'goal' for your releases?

 

[avi]

goal: break even, hopefully get the band over on tour, maybe even get a chance to release some other albums I love in the US

it's a potentially stupid idea b/c starting a label is a money pit. f'real.

 

[minxnim]

if it's something you enjoy then it's like any other hobby that costs a lot and pans out nothing. it's called 'FUN'.

 

[exciar28]

b/c = because, right?

At first time I got into the internet, i didn't know why does everyone say "lol". I just guessed it is a kind of emoticons.

 

[xfer]

"lol" is just an internet signifier to show that you're fourteen years old or younger.

 

[avi]

yeah b/c = because

and yeah, most expensive hobby ever.

 

[FuSoYa]

Avi how about from a band's perspective with your releases? Like do they hope/expect to sell a lot of albums with It's a Trap or is it more something like they're just happy to see their stuff released in the US and however it does is fine with them?

Or acttually a better question, are you taking an active approach to your releases or a passive one?

 

[avi]

I'm taking a very active approach and hope to promote the release as best I can, hiring PR (sans radio promo for now) and all that shit. the band mostly just wants to be treated fairly (their last US label-guy was a flake) and get their record out. nobody's expecting to make a ton of money or anything, but that doesn't mean I'm not gonna try. in an ideal world, our combined connections will get em on a good tour over here and I'll sell enough CDs to fund more releases. of course, I'd love to make it my "job", but that's a looooong way off. I wish I didn't have to do a 3-month incubation period, but that's the time I need to make sure US press gets the proper lead to line up with the release date.

 

[Steve]

downloaded at 4.87 megs per second.

what's your hosting?

 

[avi]

www.webmasters.com

basic plan includes 750mb storage, which rules

 

[TheNewChupe]

so did you set up a wedding site domain name through them? $60 for 2 yrs isn't bad, no?