I don't think this is a new Hulk movie, he'll just be the Hulk for the Avengers movie (directed by none other than the awesome Joss Whedon.) Plus whatever ancillary movies that the Hulk would be featured in.
What? Spider Man was fucking raped by Raimi. (Spider-Man is my favorite Marvel character ever) I'm holding out some hope that the new one won't be emo garbage
Same with Hulk , he's yet to have a decent movie
Also Iron Man 2 definitely had some sequelitis going on , but it wasn't in the same realm as say Spider Man 3