I bought a mini bottle (50mL) based on that ad just to find out what it actually tastes like. I was expecting something fouler given that it's a scotch liqueur and I don't actually like drinking scotch straight but it wasn't bad. It has that typical alcohol burn at first, there's a bit of a sweet and vaguely Jager-ish flavour that kicks in then a dry aniseed after-taste. Not exactly great but nice enough to warrant purchasing a full bottle for further 'testing'.
That ad also inspired me to check out the local to see if they run any meat raffles.