A few things to note, in regards to stuff mentioned here....
The metal show on MTV where they had guest hosts like Bruce Dickinson, and then later the "regular" host Dee Snider, was called Heavy Metal Mania. I still have a couple of episodes of this on tape somewhere. I honestly think that show was far better than Headbangers Ball became. HBB would play far too much of the same mainstream hard rock videos that they played in regular rotation all day anyhow.
The comment about the "warehouse" video made me laugh out loud! We always joke about that. When we were coming home from filming the "Pale Haunt Departure" video, Paul was on the phone with a record label buddy we know, and the first thing the guy asked was, "So what warehouse did you use?" haha (For the record, we didn't, we used a closed down haunted house, which is almost as cliche!! But it worked nonetheless.) The reason so many bands use the warehouse setting is because a.) most of us have little to no budget so we have to go where it's cheap but big enough, and b.) the gritty grimy setting is considered "metal" or whatever, lol.
As for posting videos online, well it does help out because sites like Myspace and Youtube have gotten so popular that we do get some nice exposure from having our videos posted there. But Diabolik is correct, it really sucks to spend the time and money making a video just to get zero television airplay. There's so much bullshit politics involved in getting your video aired, I'd be typing all day just to explain it all here. We're still working on trying to break through that shit, but it's a struggle.
I've watched Mark's video show for years now. Sometimes some of the shit he says and does is funny, but I can see how some people would be turned off by his cartoonish metalhead demeanor. He's doing this show for fun and he's having his own idea of fun with it so it's hard to really say anything about it. To be fair I've seen him play some pretty cool videos over the years, and on the other hand I've watched week after week and seen some real crap as well. I guess that's just how it goes sometimes. One thing I'm not 100% clear about....it's possible that he is only allowed to air videos that were given to him with permission from the record label/artist. Meaning, I dunno if he could just go and air a video that he was given a copy of by a third party or downloaded himself. There's so many weird laws regarding that stuff, concerning "rebroadcasting" of material, etc. So unless he's given the videos to play, he may be unable to air anything else.....
But, on the other hand, keeping in mind what Diabolik said about "seeking out bands to play", I agree with that, I think it wouldn't hurt for more of these local metal video shows to actually approach underground bands and ask them for videos to air on their shows. I know there are quite a few of these shows in existence in North America, and yet personally we've only been approached by a small handful of them to acquire a high-grade copy of our music videos to be aired. Maybe they all just think we suck, LOL, I mean that's always possible of course! But something tells me that's not the whole case, because we get alot of fan requests to see our videos aired, so I'm sure some of these shows have to get the requests as well. I just think alot of these hosts are too lazy or not enterprising enough to actually do more legwork. Maybe it's just alot easier to sit and wait for the next label sampler to come in the mail and play those Hatebreed and Lacuna Coil videos for the next few weeks ad nauseum?
At this rate it won't matter much longer anyhow......public access television isn't what it once was, and most of the inventive and unique programmers have moved their programs and ideas onto the internet. It's widely known that television execs have the opinion that "music videos don't sell ads" and that they would rather air crappy reality shows because advertisers will pay for the air time more surely. If our videos only ever get played on the internet I'll be happy with that, even if it would be cool to someday turn on the tv and see our fat asses thrashing around on there LOL At least The End Records got our comemrcials on air a few times lol...