Star Wars Holliday special

I wonder if people just felt this was a passing mistake and had no idea that Lucas was really just a massive nutjob when this came out.
 
I'm actually surprised that Lucas didn't exercise more control over the use of his brand back then. I remember that Star Wars was everywhere. R-2 and C3PO were on Sesame Street, Marvel had a really bad comic book, and Alan Dean Foster wrote a novel which while not bad, was a completely different continuity. It just seems like they were cashing in wherever they could rather than maintaining control over the quality of the use of the product. It's hard to imagine a movie studio doing that today.
 
I'm actually surprised that Lucas didn't exercise more control over the use of his brand back then. I remember that Star Wars was everywhere. R-2 and C3PO were on Sesame Street, Marvel had a really bad comic book, and Alan Dean Foster wrote a novel which while not bad, was a completely different continuity. It just seems like they were cashing in wherever they could rather than maintaining control over the quality of the use of the product. It's hard to imagine a movie studio doing that today.

It got worse. But honestly as a kid no one really cared. But seeing what Star Wars is now well a different story now.

 
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It just seems like they were cashing in wherever they could rather than maintaining control over the quality of the use of the product.

Actually, Lucas got to keep all the merchandising rights to Star Wars. Fox originally didn't see any potential in the series and it's widely regarded as one of the studio's worst business decisions of all time. Lucas authorized/approved every spin-off, action figure, comic, etc.

Ironically, if the studio had more control, they probably would have handled the brand with much more class, akin to how Warner is has been handling Batman for the last 15 or so years. Lucas destroyed the integrity of his own series more than anyone else with his own craziness (and his greed). I'd wager that Star Wars wouldn't nearly be as popular a brand if it wasn't for all the spin-offs and merchandising (that Lucas approved!).



It's hard to imagine a movie studio doing that today.

What? You must be kidding.
 
From the Wikipedia entry:

On the 2010 television program Times Talk, New York Times columnist David Carr asked Carrie Fisher about the Holiday Special; she said that she made George Lucas give her a copy of the Special in exchange for recording DVD commentary for the Star Wars films. She added that she shows it at parties, "mainly at the end of the night when she wants people to leave."

:lol: :lol: :lol: