What do you think of this advert...

I hope the person who made that advertisement fucking dies.

You don't exploit something like that, you just don't. It's as bad as PETA calling meat eating "the holocaust on your plate"
I fucking hate these people.
 
I think it's boring and proves no point at all towards their cause. Controversy for the sake of controversy. Bullshit exposure for a cause who really don't need a lot more exposure if I am perfectly honest. The could get their message across in a far more mature and relevant manner.