Right, label(s) decide which tracks they want to release as singles. The fact is singles and videos will not make them money, vice versa. Since the dawn of CD and especially video in the 80's singles have been only a means of marketing the album. Actually very few artists and bands get to release single CDs for public sale these days and if they do it'll be more like a curiosity.
Main goal for singles is the label sending free copies to selected radios in hope to get some airplay. In countries where most radios are chained under the umbrella of the same corporation with a major lrecord bael, how difficult it will be to get airplay for an indie release at those stations, especially when they all are profiled for a narrow target audience and use the playlist format which doesn't allow oddball tracks included? A snowball in hell will have better odds for sure. There have been cases of record labels bribing DJs here and there, a big case concernig Sony a couple of years ago comes to mind...
Talking about Nightwish, in some interview last spring Tuomas said he was going to a meeting at Nuclear Blast HQ where they decided the single releases for DPP. At least they listened to his opinion, but then again Nw have a special situation since they carry the risk and produce and finance their CDs themselves, and only licence the finished product to labels for release. Not too many bands are lucky enough to ever achieve that kind of artistic and financial freedom.
The second single & video Bye Bye Beautiful, which was shot at the same time with Amaranth in LA, will have the radio premiere next week in Finland about a week before the album release date.
Btw. for those who like to know all possible random tidbits, the girl who is acting the angel in the Amaranth-video is
Anya Monzikova, a 21 year old of Russian origin living currently in LA.
And guys please, no drooling on her promopics