edit: someone needs to at least inform her that its not metal to look at the camera all the time.
Umm... I think this is something for the director to decide. Very few musicians know much or anything about making videos, so better leave it to professionals.
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Also, I kind of pity those people who think metal is just an attitude for teenage rebellion and needs to be molded in a certain imaginary formula to be tr00
I'm old enough to know it's not. Let me tell you a secret. Metal is the most versatile form of modern music with a number of styles under the "metal" umbrella. Even the so called "core"- style played by less talented individuals (read: mostly incompetent) which represents more punk than anything is accepted as metal, which IMO show how wide the spectrum really is.
Metal is all about music and talent in making and performing it with a heart. Metal music affects and works with deep human emotions. The better metal players do not learn their skills in a carage only, but go to music schools and institutions and study the basics, theory and their instruments. Melodic metal cannot be composed and performed by someone who don't know his/her stuff and instrument thoroughly.
It is no accident that Finland, Sweden and Europe in general has produced so many well known metal bands playing especially melodic metal (death, power, symphonic, neoclassical etc.) because there is a network of government funded music schools and institutions in most countries where every talented kid can start studying music at an early age for a nominal fee.
Studying also goes with singers. Tarja has a university level degree in classical singing, but like her, numerous metal singers have a background of studying singing in higher institutions. Like Marco Hietala who has studied in a pop-jazz conservatory (he also teached there later) and Anette Olzon who has been studying at the Göteborg Ballet Academy and the Royal Music Conservatory in Copenhagen. She is not just a self educated girl from nowhere who got lucky in a lightning strike.
There are no rules about the singing style used in metal. Come to think about it, male vocals go all through the scale from falsetto singing through clean vocals to growling and to the extreme of traditional Udmurtian throat singing. The same with female voice: everything goes from Angela Gossow's and Matriarch's growls to several high pitched classical style ladies. No borders, see.
We as listeners or rather consumers of metal have our own preferences and individual opinions about what we like and what we don't. But - it is not our job to tell the bands what to do and how to sound, we can only vote with our money after the music is out there already.
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Well there ya go 
