Most of the time Canadians are trying to gain their own image by claiming that they are not Americans, which I believe is not meant to be taken negatively. Either way that is not how the country should be thought of, someone should write an angry yet firm letter to someone (oh how Canadian is that?) The article is right though, this change has to begin here within Canada.
it is the age old problem of identity. We don't know who we are, so some cling to the stereotypes which make us comfortable. Diversity can be a great thing though, the different experiences could help with getting rid of those tired stereotypes.