Man... ya gotta remember I'm a musician. When I listen to music, I am far more critical than I should be. I listen to the hihat's volume, the bass drum's tightness, the guitar's tone especially, the bass guitar's deepness, the vocal dynamics, the overall volume balance between everything... endless details.
And Heathenreel's guitar tone was blasphemous! Horrible! It was an instant turnoff. Seriously. Like Nocturnal Rites' The Sacred Talisman and Tales of Mystery and Imagination were tolerable albums with great songwriting, but their singer on those albums was awful. Unlistenable. A terrible voice, terrible announciation, and just wasn't born to sing. Their new singer, however.... heh heh. That guy was bred born and raised to ROCK! Night and day!
I'm most likely pissing off a lot of people here. Maybe even a few rookie musicians or bands almost ready to record an album. Guys... listen to me. DO NOT SETTLE. Don't just get an album done so you can have one. A bad demo CD or first album will not jumpstart a career. Paying attention to detail WILL. Listen to your first mixes in every stereo you can. Every car, every CD player, every friend's house, everywhere. Listen for everything. Every volume setting, every tonal setting, every track and take. Before you finalize and release anything, make sure you've absorbed that recording as much as possible, and have cleaned up every little spot you can find. It'll be worth it.