"At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year not just during Black History Month"
Translation: "We've identified a nascent market in under-privileged African Americans and hope to cash in on these people by playing up our 'sensitivity' and offering them chicken, melon, and basketball camps. Our market-research has identified these as key elements within the African-American culture and we shall be leveraging these factors also including Gospel, Hip-Hop and bling by offering these people 'opportunities' to become wage-slaves for McDonalds.."
"I'm hatin' it!"