yeah it actually takes a lot of work to do some of the shit they do, finding and or creating the sounds they samples is quite hard, i would say quite a few of them are excellent producers, i was introduced to NERD not too long ago and i liked the music but was really surprised that live they play everything, there keyboardist are not only using NICE synths mind you, but are also quite talented, they play the same thing over for quite a few measures but they are endlessly tweaking knobs to achieve the sounds they are doing, i.e filter control, pitch knobs for a glide effect, envelopes etc. they are also quite good at getting the right mixes since most of they're synth sounds are in the high frequency and there drums are in the low freuency and they do a good job of keeping both frequencys in check and not making it clip.
but then there are people like my friend who see vids of people like kanye and try to emulate them but getting a set-up and having it pretty much make the album for you, he doesn't seem to realize that he wont be making his own beats unless he knows ATLEAST the basics of subtractive synthesis and sequencing/MIDI work. He also thinks that Pro Tools is the best DAW and all the other ones suck just because big studios use it... it's a pretty small percentage that Rollins is talking ab00t.
but i AM afraid for the future, i will go to guitar center and look at keyboards and the dude will come over and ask if i need help and try to show me all this stuff they are are implementing on the new keyboards that automates everything, NO explanation of the effects engine, or the synth engine. Just how AWESOME the arpeggiator and sample playback are, i wish i had been around in the 70's, 80's when it used to be all about the sounds you could make, and not the samples it can playback to make music into microsofts fucking songsmith.
EDIT: oh look im dead winter.