I'm probably a little late on this topic, but I was reading through and was fascinated that his was being brought up. My father and I talk about this all
the
time. Hopefully this doesnt go too far off topic, so take it for what it's worth.
Just a little background - my dad was a radio DJ for some of the heavy hitting stations locally from 76'-86', and then jumped over to selling advertising for radio until 94'. He has a vinyl collection of 45's and albums that fills an entire room, most of them dating back as far as 1951. He also has radio singles chart listings from the 60's all the way up to 1997
which is when he stopped collecting and DJ'ing private parties all together due to becoming totally disenchanted with popular music and the direction it had been going.
Now, how does this all play into the subject of Grunge and the dominance of it's time, even though most of the stuff never really charting? believe it or not, the major labels were only half the issue - Here's a different take on the theory which might fill in the gaps:
Near the end of the 80's, radio stations started to become bought put by large management companies. By this, I mean that before the late 80's, a majority of radio stations in the U.S. were privately owned, and would use billboard charts and other means to determine what was "hot". sometimes, THEY would dictate what was hot and what was not on a local level, and it would spread to other stations regionally or even nationally. In fact, (and this is an entirely different subject), the lack of ingenuity, originality and lack of risk taking on what is played on the air is gone since radio stations are now corporate owned. In Utah where I'm at, there are roughly 25 FM stations, only 4-6 of them are privately owned, the rest are owned by conglomerates such as Clear Channel, Citadel, J-Core and so on and so forth, and from the 1950's up until the late 1980's, it was the exact opposite. And thus, my Dad calls the early 90's "The Death of TOP 40". In fact, this is a hot topic if you look it up in Google
it is a real phenomena. There was a time when you would hear pop, rap, new wave, hard rock and metal all on one select station - the best of the best of all genres - but that no longer exists.
What has happened seems a bit surreal, but when these corporation started buying up radio stations in the late 80's and practically taking over the radio waves by the mid 90's, changing formats, putting one person in charge of "regional programming" and automating their operations, it began to alter everything in a very homogenized and sterile way that would forever change the way we hear music on the radio now. Ever wonder why you go to a city like Chicago and hear a station that sounds EXACTLY like one that you hear while visiting Philly? Same jingle? same songs? sometimes even the same DJ? because it's probably owned by the same company and is a all done by satellite, with a pre-determined clock (a format which dictates what type of band/artist will be played) with enough time to leave open for commercials and a "local" DJ to talk on spots for station ID and PSA's. Bottom line
calling in a request for a song is a moot point, and that was one classic and sure fire way to find out what songs was on fire back in the day.
Once again, back in the "old days" of radio, my dad would tell me stories of a songs that would have a b-side that accidently got played and became a hit, bands having their friends and everyone in their family calling in to request a song over and over until it broke, or how a band would come into the station with their manager or a label rep, give the program director and the DJ a line of coke and a street walker and tell them, "play this song.. it'll be a hit, we promise!!!" and sure enough, It would start in some random big city, and spread like mad through the rest of the country with the buzz and word of mouth. Once the 80's hit, MTV (the first corporation to start the trend) changed everything, making instant stars of artist via music video's. If the video was a hit, the song was sure to be a hit on the radio as well. And then corporations came into play shortly after
. what this all boils down to is the corporate radio stations and their league of extraordinary program directors, began to dissect Top 40 and place everything into it more specific genre's with the intent to target specific age groups, sex, and races of people along with their relation to demographics to maximize their selling power in advertising.
Ol' pops used to do weddings, car shows, corporate party's, the works
. The ironic thing to this is that about the early 90's, his work became less and less, and his ability to compete fell through the floor. He would get a copy the latest billboard singles charts and do a dance at a school or wedding, and everyone would act like he was playing music in a foreign language. The charts showed that certain artists (mostly R&B/rap) were the top sellers, but doing a dance in a white suburban area deemed futile when the kids would ask why he didn't have any Candlebox, Bush or 7 Mary Three - he was confused, and so were they, He'd make a vain attempt at finding these alternative/grunge singles with my help, go and perform a dance on the air force base or at the job corp, and run into the reverse situation. To his (and my) knowledge, the only time this was ever an issue during the 70's and 80's when it was involving country music, and by the early 90's the line between pop and country was becoming very blurred, and the term "pop" music or "top 40" became a term or word that was as en vogue as saying "Groovy" or "Radical".
The old man eventually gave up, stating that he couldn't relate to the music that was coming out (again, mostly R&B/Rap and Alt-rock), that the lack of good ballads/love songs, or songs with great vocal hooks and melody were gone, and said that the current chart trends show rock music as a dying breed. after 30+ years, he thought he'd never see it happen, but it did. He's 65 years old, and in both of our opinions, the 60's were the start of good things in music, and that it peaked in the 80's and was the prime for great experimentation, innovative production and engineering ideas, cross over appeal and variety, but it all dropped off rather quickly once the 90's rolled in.
Unlike 20 years ago, chart positions have nearly become irrelevant when it comes to singles or "hits", especially in the U.S. market. In fact, depending on where you get your source of information, practically EVERY genre is on the top or on the bottom of the charts and will read radically different
. billboard? VH1? ASACP? BMI?.... Blender???? With satellite radio, corporate owned radio, file sharing, MP3's and the like, it's extremely subjective starting in the early 90's to now on what a "hit" single is or was, but it all points to the early 90's and corporate radio buy-outs as the start of when it all changed concerning charts.