haha

Young People Against Heavy Metal T-shirts (YPAHMTS) is a grass roots organization determined to fight the perception of young people's moral decline as epitomized by Heavy Metal t-shirts...Or is it? In 1992, Matthew Thompson decided it was time to fight back. He aimed to give the media a different image of youth, one that was disciplined, ordered and strong. From a single letter to a tabloid newsletter, YPAHMTS was born. However, when YPAHMPTS developed into a media juggernaut that threatened to run him over, Matthew discovered how difficult it could be to argue a sophisticated message in an era of sound bites.
 
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