How effective are download cards?

[JasinElric]

http://www.dropcards.com/home/

Anyone have any experience using these? For promotion or selling an album, do people actually redeem them, or do they just wind up in the street with dirty footprints on them?

 

[egan.]

Unless you're already a known quantity (or have labels/publishers demanding sales metrics) it would be cheaper to just print up business cards with a d/l link.

 

[Loren Littlejohn]

Yeah I agree with Egan.

 

[JasinElric]

I agree as well, the price difference is insane. I'm definitely going that route for promoting freebies.

 

[MatrixClaw]

Seems sorta silly to me. I'd just get a business card done like the guys above said. Put a QR code on the back that goes directly to the download link and you're done. Unless you're wanting to use this for CD sales, instead of having physical discs. Then I could see spending a little more on these and giving them to paying customers at shows, but personally, I'd rather just get a disc.