Pillow cases seem like a strong purchase. I am in the market for new bedding could we perhaps develop the line so my entire bed looks like the gaping maw of some horrible beastor so when you crawl into my bed, its like you're crawling into my head? (As opposed to just giving it to me! Ba dum bum!)
But seriously, I have been sleeping on a couch for like 6 months, I need my bed to be awesome.