That is a BAD-ASS picture!!
"Ok, guys, like I said before; there will be no smiles on this one, got it?! This one has to be a bad-ass-one. I'm glad you didn't shave, Tommy, that'll give it a nice tough edge. The black suits you very well, guys. A nice contrast to the white of the 'Mercy Falls'-shoot. Johnny, I want you to look really mean. Yeah, that's it. Johan, Kyrt and Andreas, try to give me a "what-the-hell-do-you-want-look". Ok, that's pretty good.
Here we go......"
I guess the promo-picture(s) worked out pretty well. If this is a thematically teaser of what to be expected then we're in for a hell of a ride.