my boss like, doesn't understand web advertising

nick you understand google adwords enough to know people PAY FOR THEM you know?
also, i would eat about 23 ice cream cones right now.
i'd share them. selectively.
 
my boss keeps GOOGLING US, and then clicking on the ads and i'm like 'um we pay for that, genius' and he's like "THAT DOESNT MAKE ANY SENSE !(#*@(# H@*(#@Y"