They've done the same thing 3 times now. Mechanize, Industrialist, Genexus. Its been a the same pattern since 2010, release lower tuned Demanufacture-Obsolete style music and a bunch of people will comment on how "they're back", I'm failing to see how they are "just now" going back to their 95-98 sound.
I think its business for them, though, but its a bit caricature like now. I mean they really, really are milking whole "the masheeennnss" thing. The 200bpm machine gun guitars/kick drum verses with tortured rhyming patterns, jumping to clean and serene choruses is getting to the point where its super forumulaic and tired sounding. Demanufacture, Obsolete and Soul were good because they sounded completely different to each other and to everyone else. This sounds like someone is mushing Divine Heresy with a FF cover band that can't write songs out of shouty verse, clean chorus with bad transitions.