It sad really...not you specifically, Mr. Brimstone, but the overall orientation and the lay of the land. Reminds me of Ian Christe answering a challenge to the slant of the coverage of Metal Maniacs by saying "I'm not into creaming over demos."
Speaking of Maniacs, the "Firing Squad" feature which focuses on demos (and bands who have self-released something without a label logo on it--no matter how professional and substantial) has slowly but surely been whittled down over the past few issues and was entirely absent from the last issue.
Room enough for a lame-ass, putrid and insipid travelogue about visiting some of the sites where Friday the 13th was filmed, but not enough room for unsigned bands.
I guess Dave Brenner is too busy now that Earsplit PR is now officially the in-house publicist for Candlelight Records. But any band that dared to play thrash or classic metal met with nothing but disdain from him for not being "ground-breaking" or "forward-looking" when he deigned to devote any time to their work, so maybe less damage is being done in the end....and so it goes.
Terrorizer, of course, recently put together an "Unsigned Edition" of the Fear Candy Sampler, but for the rest of the year these bands will be relegated to the literal margins of the "Cannon Fodder" joke that devotes around 70 words apiece to 8 bands (only room enough for 4 last issue, though).
BW&BK is a little better, since there is an entire page, the "Brave Underground" where Aaron Small fires off short, sharp blasts and snap judgments about bands in a 100 words or less.
Unrestrained! can't be troubled to fool around with demos, but they do have the common decency to review some independent releases in the actual review section--but there is no other option, really.
Why waste any time with all this, there are no promos to follow in a chain-like fashion, readers would rather hear about the latest incestuous and sure-fire-to-shift-units supergroup like I or Chrome Division, gloss over one of the 30 minute interviews slots allotted to a band buried in various writers prose, or Mastodon talking about how major labels are not all that bad for 50th time than about some small insignificant band that is not going to be on everyone's lips and is obviously something unimportant since it is not being covered....and the snake eats its own head to slither along in a closed and circular fashion to cover what is important.
For the upcoming issue, I've spent quite a few hours sifting through all kinds of sites, dead ends, and dreadful stuff--but it has been a real learning experience and I've even been taught a thing or two by being challenged.
"Demo" is almost an archaic term belonging to another age now. I've found numerous, young bands don't even use the word anymore--it is a promo instead of a demo. Whether the difference between demonstrating or promoting something is merely semantic, I can't comment on at length at this point, but language is important and this verbal shift is revealing of larger cultural changes in some ways, I suspect.
Then you have bands with no deals or labels behind them releasing professionally pressed CDs that have more thought and effort put into them than many of the things label churn out and to call these "demos" would be insulting and disgraceful, yet there is still the lingering and unshakable sense among many people that it something less than proper, since it has not been advertised and pushed through the proper channels.